E-commerce was considered to have the potential to increase profitability in agricultural markets by boosting sales and reducing search and transaction costs. As a result, the business community and governments in the Mekong region recognized the need to raise awareness about the application of e- commerce in agriculture. To identify the barriers to the development of agricultural e-commerce in the region, a research project was planned to assess the readiness of ICT and legal infrastructure. At the time, agricultural enterprises faced challenges such as information asymmetry and limited market access. To address these issues, a two-day seminar was organized to introduce the concept of agricultural e- commerce, provide an overview of regional development, and invite successful businesses to share their experiences. In addition, visits were conducted to local agricultural enterprises using e-commerce for sales, and support was provided to various countries to promote their agricultural products on South Korean e- commerce platforms. Read more...
